Pay Per Click Search Engines are the top Internet marketing

Pay per click search engines are not being used just for salesin the now time frame anymore, they are being used by large andsmall companies alike to build a business identity that theircustomers will remember. When you pay for placement on a searchengine to get visitors to your site most small businesses arehoping those visitors turn into immediate sales, or instantgratification. What you may not expect, however, is most of thelarger companies are advertising on the search engines toincrease long term brand awareness.Kevin O’Hara President of buzzseek.com comments, even though payper click or pay per performance advertising using a searchengine is more commonly thought of as a short-term marketing,more businesses are looking at the long term benefits frompaying for placement on the top search engines. Large and small company’s alike track immediate sales to justifyspending on pay per click advertising but they are also tryingto create long term identification, that sho…

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